Case Study
I led the design of a major evolution for a platform connecting Film & TV creators with investors.
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A redesigned dashboard providing users with clearer navigation, personalised content, and easy access to key actions.
I reviewed user feedback from creators, discoverers, and matchmakers, alongside business goals like monetisation and AI integration. This helped surface key usability issues across the platform.
I designed interactive, high-fidelity prototypes in Figma, tested them with real users, and worked closely with developers to bring them into production.
New features were validated through usability testing and Mixpanel data. I iterated quickly based on insights to improve engagement and usability.
Smash is a platform that matches Film and TV creators with potential investors, making project discovery easier, smarter, and more transparent. It enables creators to build professional pitch presentations while protecting their IP and allows industry professionals to find curated projects that fit their briefs, all within one streamlined platform.
Smash serves:
By combining smart filtering with a focus on trust and privacy, Smash unlocks new opportunities for projects that might otherwise stay hidden.
After the initial MVP launch, Smash needed to mature into a truly scalable platform. The goals for the redesign and feature expansion included:
The early MVP had laid a strong foundation, but to drive growth and revenue, Smash needed a more intuitive, robust, and future-ready product.
I joined Smash as the sole designer following the MVP and became a key figure in shaping the platform’s next evolution. Beyond design, my role expanded into project management, QA testing, and strategic input, working directly with founders, developers, and QA testers.
Where I made the biggest impact:
My relationship with Smash is ongoing, and I continue to support the team as we develop new features, improve the platform, and grow the user base.
Call Out Flow
I designed a new call out system where matchmakers can create call outs on behalf of discoverers. Creators can browse and submit projects directly through the platform. Matchmakers can manage and curate submissions in an admin panel, sharing selected projects with discoverers both inside Smash and via automated emails.
Smash Pro
To introduce monetisation, I designed and implemented Smash Pro, a premium subscription tier offering additional features. New users get a free trial, with the option to upgrade or downgrade afterward. Existing users were carefully transitioned with legacy account options to preserve goodwill and introduce new paid features in a positive way.
The new call out flow allows matchmakers to gather targeted submissions and share curated pitches with discoverers.
Smash Pro introduces a paid tier with premium features, designed to support growth while keeping the platform accessible.
A streamlined onboarding flow improves user activation by guiding creators through their first steps on the platform.
An improved pitch creation experience helps creators build professional, investor-ready presentations with ease.
An integrated AI feature that helps creators refine and strengthen their project synopses with smart, context-aware suggestions.
The updated marketplace showcases high-quality, ready-to-discover projects while protecting creator IP.
Smash is live, growing, and entering an exciting new phase of development. As the team raises their next round of investment, we’re focused on expanding the platform’s capabilities, from introducing smarter AI tools for creators and matchmakers to opening new subscription options for discoverers.
By continuing to prioritise usability, personalisation, and meaningful connections, we’re building a platform that not only makes project discovery easier but also empowers creators to bring more stories to life. I’m proud to continue supporting Smash’s growth and evolution into one of the go-to destinations for Film and TV innovation.
Send me an email or connect on LinkedIn.
Alternatively I always leave slots open in my calendar to talk about how I can help your business.
