Case Study
Designing and building a clearer, more compelling site for a startup studio.
Visit Website
A focused landing page for startups explains Activate’s offer in clear, founder-friendly language with strong visual hierarchy and calls to action.
I worked closely with Activate’s leadership team to understand their goals for the redesign. We reviewed user feedback, analysed competitors, and identified confusion around the brand, offering, and structure of the existing site.
I designed a new UX structure in Figma to clarify Activate’s value proposition and guide users through streamlined journeys. The site was built in Framer with scalable CMS sections, smooth animations, and responsive layouts.
After internal review rounds, we launched and monitored user feedback and site performance. I later returned to improve the homepage experience for Activate’s expanding target audience.
Clarifying a complex offering
Activate blends startup investment with hands-on product development, which wasn’t clear on the old site. I restructured the content and UX to explain the model in a simple and founder-friendly way, using diagrams, refined copy, and improved hierarchy.
Expanding to serve startups and enterprises
As Activate’s client base grew, they needed to communicate with both startups and enterprise partners. I introduced a split homepage that guides visitors into tailored user journeys for each audience, with specific messaging and pages for both.
Modernising the brand experience
The old Squarespace site felt outdated and static. I redesigned it with a fresh visual identity, animated transitions, and a flexible CMS to help the site evolve with the studio.
Activate is a startup studio based in London that partners with early-stage founders to build, design, and launch new digital products. The studio also works with enterprise clients to explore new ventures and innovation projects.
By combining strategic investment with hands-on product development, Activate helps turn ideas into scalable businesses. The team blends startup pace with long-term product thinking to support both founders and corporate innovators.
Activate’s old website no longer reflected the quality, clarity, or ambition of the studio. It struggled with:
The redesign focused on:
I led the website redesign and rebuild as the sole designer and developer. My responsibilities included:
One of my key contributions was helping Activate clarify their message and structure their homepage into two clear audience paths. This made the site more focused, relevant, and conversion-driven.
Split Homepage Experience
A new homepage now routes users into one of two paths: for startups or for enterprise clients. Each path leads to tailored content that explains how Activate works for their specific needs.
Clarity and Flow
The new structure breaks down Activate’s combined investment and product-building model in a way that’s easy to follow and understand.
Modern, Responsive Design
Smooth animations, responsive layouts, and CMS-driven pages give the site a polished and professional feel across all devices.
Improved SEO
Activate now ranks first for “Activate Studio” and appears in top results for related search terms, increasing inbound traffic and visibility.
A new split homepage directs users down tailored paths for startups and enterprise clients, improving clarity and relevance from the very first click.
This section breaks down the key ways Activate supports founders, making the value proposition easy to scan and understand.
A simple, transparent guide walks founders through the application process, reducing friction and setting clear expectations.
Selected case studies highlight Activate’s experience and impact, helping build trust with prospective founders and partners.
Updates and thought leadership showcase Activate’s approach to building better products and supporting early-stage teams.
The new Activate website is live and actively supporting the studio’s growth. As Activate continues to expand, the site will grow with it through new case studies, founder stories, and improved conversion flows.
By investing in a strong digital presence and scalable structure, Activate is well-positioned as a trusted partner in London’s startup and innovation space.
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